Copywriting That
Distills Desire
Longtime friends and collaborators, Marie Kelly and Gavin Manley bring decades of experience shaping the verbal identities of luxury and lifestyle brands across London, Dublin and New York.
In a world saturated with AI content, this powerful partnership places a premium on language inspired by insight, sensorial depth and creative flair. Their copywriting portfolio includes national advertising campaigns, branding, digital content and more. Marie and Gavin create captivating narratives for clients in luxury fashion, interiors and lifestyle – bringing distinction and resonance to every brand they touch.
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Over the past 25 years, Marie has built a reputation as an evocative and efficient writer across luxury magazine titles and premium lifestyle brands.Editorial clients include The Irish Times, The Sunday Times Ireland, Irish Tatler, Sunday Business Post, The i Paper, Country Homes & Interiors and Period Living.
Beginning her career at The National Magazine Company in London (now part of Hearst UK), Marie has also held full-time positions at Country Living UK, The Mail On Sunday, The Gloss Magazine and Image Media.
Since embarking on a freelance career in 2020, Marie has taken her talent for storytelling and used it to amplify the voices of luxury brands, including Victoria Beckham, Stella McCartney and Nigel O’Reilly.
Marie has a BA in English & History, an MA in English and an MA in History of Art from University College Dublin. In 2023, she was one of two runners-up in the Sarah Ceceila Harrison essay prize, awarded by The National Gallery of Ireland for the best new research and writing on women in the visual arts in Ireland.
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With over two decades in the luxury and lifestyle space, Gavin is known for crafting emotionally resonant language that inspires audiences to feel, dream and act. His portfolio spans national campaigns, global rebrands, digital experiences and editorial storytelling.
As Head of Copy at Douglas Elliman, he defined and led the voice of the luxury brand, bringing it to life across national ad campaigns and a wide range of touchpoints and initiatives.
Earlier in his career, Gavin worked at leading creative agencies, including AR Media, Laird+Partners and CoolGraySeven, and built a thriving freelance practice serving luxury and lifestyle brands. His editorial experience includes men’s style and accessories, luxury real estate, artist profiles and consumer tech.
Gavin holds a BA from University College Dublin and postgraduate qualifications in arts and marketing. He has lectured on branding at the Fashion Institute of Technology in New York City, where he lives and works today.
FASHION & LUXURY
Victoria Beckham
Stella McCartney
Lee & McCabe
PVH Corp.
Castanea Cashmere
Urban Aran
Geoffrey Beene
Cohen’s Fashion Optical
Vedoneire
Accessories Council
Shop The Floor
Wear With Cashmere
Client List
HOTELS & INTERIORS
Andrea Goldman
Douglas Elliman
Knightsbridge Park
Within The Village
Ufurnish.com
Haddington Hotel
dk Architects
The Grace
JEWELLERY
Orly Marcel
Tolkowsky
Nigel O’Reilly
McCaul Goldsmiths
& MORE
Tracy Sweeney
Informa
Legacy Communications
The Irish Network NYC
The NY Zen Center
Frogbox Ltd.